The following are from a recent two-part study conducted by National Geographic Traveler for the Travel Industry of America.
* One-third of all travelers are influenced by a travel company’s actions to preserve the environment and/or history and culture of destinations, indicating that travel companies’ geotourism efforts do get noticed by a good portion of travelers.
* Although most travelers are concerned with price and value, 58.5 million Americans say they would pay more to use a travel company that strives to protect and preserve the environment. Most important, the majority (61 percent) of those who would pay more to use such companies would in fact pay 5 percent to 10 percent more.
* Authenticity is important to travelers. Many (61 percent) believe their experience is better when their destination preserves its natural, historic and cultural sites. In addition, 41 percent of travelers say their vacation experience is better when they can see and do something authentic.
* The majority of travelers are ready to act to preserve and protect our natural sites. Nearly 91 million travelers (59 percent) support controlling access to and/or more careful regulation of national parks and public lands in order to help preserve and protect the environment.
* A significant number of travelers (54 million) are inclined to select travel companies that strive to protect and preserve the local environment of the destination. For a smaller group of travelers (17 million), the environment is top of mind when actually making decisions about which travel companies to patronize.
* Millions of American travelers will buy from companies and organizations that are culturally and socially oriented. In fact, 46 million travelers buy from specific companies because they know that these businesses donate part of their proceeds to charities.
Source: http://www.allbusiness.com/legal/laws-government-regulations-environmental/218197-1.html#ixzz1hmYNddR4
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